Salescraft Training: Selling for success
The gap between average and elite in sales is rarely talent — it’s perspective.
Selling for Success is for sales professionals who refuse to plateau.
Each episode reveals the thinking patterns, decision frameworks, and behavioural edges that consistently separate top performers from the majority.
No trends. No motivational noise. Just high-value insight you can apply immediately to win complex deals, earn trust faster, and take control of your trajectory.
Because in modern sales, small advantages compound — and the professionals who understand this pull ahead fast.
Follow now to stay sharp, relevant, and difficult to compete against.
Episodes
96 episodes
How To Sell When Times Are Tough
Selling has become harder. Deals are taking longer, budgets are tighter, and buyers are scrutinising every investment more carefully than ever. But challenging markets also create opportunities for sales professionals who know how to adapt....
How to build trust quickly
Building trust is important for any sale; would you buy from someone you didn't trust if you had a choice?So how can it be built quickly? That's the subject of this podcast. You'll get a few tips you can implement immediately and learn h...
Why deals stall - and how to unstick them
You had a great discovery call. The demo went well. The prospect was enthusiastic. And then... nothing. If you've ever watched a promising deal go completely silent, this episode is for you.The truth is, most stalled deals aren'...
How to handle the big 3 objections
Every salesperson hears them. Most dread them. But the best reps know that objections are just questions in disguise — and the three most common ones are entirely handleable with the right approach.In this episode, I break down the big t...
The Invisible Tax
The Invisible Tax: What Women in Sales Carry That Never Shows Up on the LeaderboardWhat if many of the skills that define elite sales performance are the very skills that women have been bringing to the table all along?In t...
Transforming underperformance - How to empower sales teams
Are you a sales manager or owner with an underperforming salesperson?Often, underperformance is down to a lack of coaching, and taking on new salespeople unnecessarily is something to be avoided.This episode looks at steps you can...
Your problem isn't closing.
Most salespeople think deals are won or lost at the closing stage. But the truth is, by the time you’re trying to “close,” the buyer has usually already made their decision emotionally.In this episode, we break down why great salespeople...
How to deal with stress
Stress can be the unseen reason a good sales conversation turns awkward, especially when you are close to the decision. I dig into the moments when pressure starts to leak out as impatience, silence, anger, micromanaging, or that sudden urge to...
Leadership styles that transform sales teams
Leadership style is easy to talk about and surprisingly hard to live out when targets are tight, deals are complex and your team is watching your every move. We take a clear, practical look at common leadership styles and what they mean day to ...
The Psychology Behind "We Need To Think About It"
Most salespeople hear “We need to think about it” and assume the buyer needs more time.Usually, that’s not the real problem.In this episode, we break down the psychology behind one of the most common — and misunderstood — phrases ...
The Importance of Clarity with John Mollura
Pressure has a way of shrinking your world. You stop breathing, you grip tighter, and suddenly you’re managing everything while trusting no one including yourself. That’s why this conversation with John Malora landed so hard for me: he’s lived ...
What is Leadership?
Leadership is not a title you get given. It is the behaviour that makes other people want to follow you, trust you, and do great work when nobody is watching. I start by separating leadership from management: one can enforce process, but the ot...
Leadership in Action
The biggest leadership test isn’t when things go well, it’s what happens right after someone messes up. I talk through the leadership habits I’ve found make the difference between strong teams and workplaces where people go quiet, cover up erro...
How top salespeople control conversations without being pushy
What separates top salespeople from everyone else isn’t how hard they push—it’s how well they guide.In this episode, we break down how elite sellers stay in control of conversations without ever coming across as aggressive or pushy. You’...
Selling In The Age Of AI
AI-driven search is already shortlisting suppliers for buyers, and that changes how we earn attention in sales. I break down what these systems look at and how we can improve our odds with visibility, reviews, and solid face-to-face process.&nb...
How to run the perfect Discovery Call
Most deals don’t fall apart at the close—they fall apart in the discovery call.In this episode, we break down a step-by-step playbook for running the perfect discovery call—one that builds trust, uncovers real problems, and natura...
If Discovery is weak, the deal is already lost
Most deals don’t fall apart at the end—they were already lost in the very first conversation.In this episode, we break down why weak discovery is one of the biggest hidden reasons deals stall, ghost, or quietly die. If your conversations...
Why most deals are won after the meeting
Most salespeople believe the deal is won in the meeting.It isn’t.The meeting creates clarity. The follow-up creates commitment.In this episode, we break down why momentum after the conversation determines whether opportunit...
Why great salespeople rarely get objections (and how you can too)
Most objections aren’t surprises.They’re symptoms.In this episode, we break down why top-performing sellers rarely hear “It’s too expensive,” “We need to think about it,” or “Send me something and we’ll get back to you.” Not becau...
How High Performers Structure Their Weeks — And Why Most Don’t
Most salespeople don’t have a motivation problem.They have a structure problem.In this episode, we break down the weekly architecture that consistently separates high performers from the rest. Because elite sellers don’t rely on e...
5 Buying signals that most salespeople miss
Most deals aren’t lost at the end. They’re missed in the middle.Buyers rarely announce their decisions. They signal them — subtly.In this episode of The Elite Seller, we break down the overlooked buying ...
The 7 Skills That Predict Sales Success (Long before results show up)
Sales success isn’t random. It’s predictable.Long before the results show up on a leaderboard, certain behaviours quietly separate top performers from everyone else. In this episode, we break down the seven skills that consistently forec...
Confidence is built - not born
Confidence isn’t what separates top sales performers — the willingness to act before you feel ready is.While most sellers wait for certainty, elite professionals step into discomfort, lead bigger conversations, and grow into the role fas...
